Strategic PR for Hotel Experts
Rather like the burger industry in recent years, it’s an arms race to get as many toppings into a hotel building - the meat - as possible. A modern hotel operation can include all or some of the following: a franchise, a third-party manager, a brand, owners in many forms, advisers in many forms. The era of the hotel which is operated by the owner is long behind us, although remains popular in the independent hotel sector. Owner/operators are traditionally pale and haven’t had a holiday since 1976.